How do we celebrate Mother’s Day and Father’s Day in Japan? How to use them for web marketing in Japan such as marketing color and content. When is the best time to create SEO pages?
Mother’s Day and Father’s Day are important days when we can express our gratitude to our mothers and fathers.
They are also important days for marketing.
In this article, I will explain how Mother’s Day and Father’s Day can be used for web marketing in Japan, what kind of content to create, and when to create the SEO content.
How do we celebrate Mother’s Day in Japan?
Mother’s Day in Japan is celebrated on the second Sunday in May, just like in the United States. It is a day to express gratitude to mothers, and many people do not work, and send gifts to mothers, have special meals with family members, or ask mothers to take time off from housework and cook dinner together for mother.
Mother’s day=”母の日” in Japanese.
Reference Links
Mother’s Day in Japan
https://web-japan.org/kidsweb/explore/calendar/may/mom.html
https://www.thejapaneseshop.co.uk/blog/how-japan-celebrate-mothers-day/
What is the most common Mother’s Day gift in Japan?
Common gifts include flowers such as carnations and roses, tea, cosmetics, sweets, clothes, cooking appliances, dinner, and so on.
Many people also send message cards to their mothers.
Manufacturers and stores sell special products on Mother’s Day.
Reference Links
Mother’s Day Gift
https://www.yamada-heiando.jp/media/mothers-day-present/
What are the marketing colors for Mother’s Day in Japan?
Mother’s Day is associated with pink and red colors, and store windows are decorated with festive displays. White and light blue are also used as sub colors.
Reference Links for Mother’s Day Marketing in Japan
Mother’s Day Message Card in Japanese
Mother’s Day Poster in Japan
What kind of content should I create for Mother’s Day?
If you are creating content for web marketing, content marketing, or SEO purposes, it is a good idea to look at what other sites are creating content for.
For example, the following page is some of the top results when you search for “Mother’s Day” in Japanese.
A page with a list of recommended gifts for Mother’s Day with a few comments.
https://www.yamada-heiando.jp/media/mothers-day-present/
Rakuten Ichiba’s Mother’s Day special page
https://event.rakuten.co.jp/mother/
Hibiya Kadan’s page on the origin and history of Mother’s Day
https://www.hibiyakadan.com/mother/column/about/
Candidate contents include introducing recommended gifts for Mother’s Day while also introducing your own products, and introducing the origin and history of Mother’s Day, and linking it to your own products.
How do we celebrate Father’s Day in Japan?
Father’s Day in Japan, like in the U.S., is celebrated on the third Sunday of June every year. People express their gratitude to their fathers and send gifts that they think their fathers would enjoy.
Father’s day=”父の日” in Japanese.
Reference Links
Father’s day in Japan
https://tokyoesque.medium.com/fathers-day-how-do-the-japanese-choose-to-celebrate-it-35db1c68e162
What is the most common Mother’s Day gift in Japan?
Common gifts include beer, sake, mugs (for sake), neckties, work shirts, loungewear, watches, handkerchiefs, food, and sweets.
Reference Links
Father’s Day Gift
https://event.rakuten.co.jp/father/day/
https://www.google.com/search?bih=1041&biw=2133&hl=ja&tbm=shop&sxsrf=ALeKk00JZuJmhzbQPsxG_4IqLw8-BnxCtg%3A1613681332567&ei=tNIuYJ6NIvPUmAWMxIWwAQ&q=%E7%88%B6%E3%81%AE%E6%97%A5+%E3%83%97%E3%83%AC%E3%82%BC%E3%83%B3%E3%83%88&oq=%E7%88%B6%E3%81%AE%E6%97%A5&gs_lcp=Cgtwcm9kdWN0cy1jYxABGAEyBAgjECcyAggAMgIIADICCAAyAggAMgIIADICCAAyAggAMgIIADICCABQAFgAYO5KaABwAHgAgAGdAYgBnQGSAQMwLjGYAQCqAQ9wcm9kdWN0cy1jYy13aXrAAQE&sclient=products-cc
What are the marketing colors for Father’s Day in Japan?
Father’s Day is associated with blue and light blue. Yellow and white are also often used as sub colors.
Reference Links for Father’s Day Marketing in Japan
Father’s Day Message Card
Father’s Day Poster
What kind of content should I create for Father’s Day?
As with Mother’s Day content, if you are creating content for web marketing, content marketing, or SEO purposes, it is recommended to look at what other sites are creating content for Father’s Day
.
The following pages are some of the top results when you search for “Father’s Day.” in Japanese.
Rakuten Ichiba’s Father’s Day special page
https://event.rakuten.co.jp/father/day/
The page focuses on contents such as Father’s Day deadline and When is Father’s Day? and other contents (By catalog gifts company)
https://www.e87.com/selection/father/column_09.html
Hana Cupid(flower company) Content introducing the origin of Father’s Day, etc.
https://www.i879.com/father/column/01/
Candidates include content that introduces recommended gifts for Father’s Day while also introducing the company’s own products and content that introduces the origin and history of Father’s Day and connects it to the company’s products.
Gift ideas for Japanese Mother’s Day and Father’s Day.
Both Mother’s Day and Father’s Day sell a lot of flowers and gift items, so department stores, florists, and online stores prepare a lot of special products.
Gifts with names/messages on them and funny gifts for Father’s Day are also becoming more and more common.
Gifts with names/messages
Funny Gifts
When should I create SEO content for Mother’s Day and Father’s Day in Japan?
If it’s a new page, you should have it ready about 3~6 months in advance because it takes time to rank up the new pages.
If you are rewriting an existing page or adding content to an existing URL, you need to add content at least 1~2 months in advance.
For event-related pages, it is recommended to brush up the page content every year.
In this article, I explained how Mother’s Day and Father’s Day, which are also important days for corporate marketing, can be used for web marketing in Japan, what kind of content to create, and when to create content.
Prepare early to ensure your web marketing success!