Basically, your main or home page is a short description of who you are and what you do, a brief explanation of your services and products, and perhaps some bullet points on how you can help your potential customer or client. It is a webpage that serves as the starting point of the website. It represents the default webpage which loads when you visit a web address that only has a domain name. Think of your homepage as analogous to a home’s curb appeal. It’s the first thing many people see when they visit your website, so you want to amaze them from the second the page loads. The study declares that it takes 0.5 seconds for a human eye to be attracted to something. People can’t or won’t convert if you don’t give them an incentive to do so and if you don’t make converting as easy and intuitive as possible. The first step in winning over more customers is to understand the essential elements that should go into every homepage.
Your homepage or the website welcoming page content absolutely needs to be compelling. There is no standard home page layout, but most home pages include a navigation bar that provides links to different sections within the website. Other common elements found on a home page include a search bar, information about the website, and recent news or updates. Some websites include information that changes every day. For example, the Tech Terms home page includes a daily quiz and tech term of the day.
Few aesthetically designed options of homepage proved to be very eye-catching and effective:
Minimal elements, flat design illustrations, and muted colors make the StudioPress homepage design shine. Thanks to the copy, you know exactly what Studio Press does for its customers: “Build Amazing WordPress Sites.” Then, you have three CTAs to choose from based on how you want to proceed.
You can’t get much more minimal than the trivago homepage design. It’s focused on one thing: Getting visitors to search for a destination. That’s it.
3. MARC JACOBS:
It’s minimalist and sophisticated, which fits the target audience, and the creative copywriting captures the attention of visitors. Additionally, consumers will immediately notice the free shipping order in the top bar and the well-spaced navigation links.
I do use Skype a lot, so I’m pretty familiar with how it works. Skype has an aesthetic homepage design that addresses its target audience perfectly. The graphic subtly communicates that the technology works on all device types, and the word “millions” shows how popular the service is.
Then you have the three things people use Skype for: talking, chatting, and collaborating. The CTA button with the blue background and white text calls attention to itself beautifully.