What is BeReal?

Yokohama Design Bureau

What is BeReal?

BeReal is a French social app that allows users to take a photo of themselves and post it within 2 minutes of receiving a notification from the application, which arrives irregularly once a day. RealPeople (celebrities) and RealBrands (brands) users are also required to post in response to “occasional notifications,” as in the past, so they can get a behind-the-scenes look at celebrities’ lives and brand activities without editing or scripting. When general users tag official accounts, the official accounts can also see the posts of general users, thereby activating fan interaction and communication. The concept of this service is to “build genuine friendships,” and it is attracting attention as a “social networking service that doesn’t need to be photogenic. However, you can only post once a day, and you can take as many pictures as you want, but the number of times you have taken a picture is displayed, so people will know that you have taken a new picture.

How to use BeReal

BeReal is easy to get started with the following steps

Download the application

Download the BeReal application from the app store.

Register an account

After installing the app, register an account. Enter your name, date of birth, and phone number.

Enter the verification code

You will receive a verification code on your cell phone. Enter this code into the app to verify your account.

Select a username

Select the username you would like to use for your BeReal account.

Allow access to your contacts

You will be asked if you want to allow access to your contacts.

Wait for Notification

BeReal will send you a notification at a random time each day.

Take a photo

Once you receive the notification, take a picture within 2 minutes.

Post the photo

After taking a photo, you can post it to your feed.

Select who can see your post

You can choose who can see your post from “Friends Only,” “Friends of Friends,” and “Global”.

BeReal is designed to capture real, unedited moments, so you cannot use filters or edit your photos.

Differences between BeReal and Instagram

BeReal and Instagram are both social media for sharing photos, but there are some important differences.

Posting Frequency

BeReal allows users to post only once per day in response to irregular notifications. Instagram, on the other hand, allows users to post photos and videos at any time.

Photo Editing

BeReal does not allow filtering or photo editing and encourages users to share and post unedited current conditions; Instagram allows a variety of filters and editing tools, and users can correct photos before posting.

Real or not

BeReal is designed to capture unedited, realistic moments, and is less likely to show the kind of reflective photos often seen on Instagram.

User Engagement

BeReal engages friends more genuinely and authentically; Instagram is also a platform for sharing life moments, but with the ability to curate and edit posts, it can sometimes feel less spontaneous.

User Interface

BeReal’s user interface is simpler than Instagram’s; while Instagram allows users to view other people’s profiles in a grid-like format, BeReal allows users to view a calendar with thumbnails of their daily photos view.

Each platform has its own strengths and is designed for a different social media experience.