Japanese content marketing and SEO
I’m a Japanese web content marketer based in Yokohama.
I specialize in content marketing in Japan. I help Japanese and international companies to expand their website recognition by using Japanese content and SEO analysis.
I can create your website content by scratch or use your English content.
I create the contents with high search volume keywords so that you can get more customers to your website.
Results
Design app company: impressions + 800% and singup volume +200%
Health care company: impressions + 600% and inquiries + 400%
Software company: impressions + 700% and singup volume + 150%
Get in touch
If you are experiencing a lack of inquiries from your Japanese website, or if your English page is getting a lot of impressions, but your Japanese webpage is not getting enough, your Japanese content may not match the Japanese audience.
If you have such problems, please contact me.
I will provide you with the best Japanese content for your website.
Portfolio
Japanese Keyword-research – high brand fasion
I picked up keyword candidates for each product category for use in the page structure, meta, H1, etc. when renewing the Japanese website of a global high-brand fashion company. After picking up new keyword candidates, I sorted the keywords by product category and cluster and researched the search volume of the keywords.
Japanese content marketing – an Online Design platform
Content marketing and SEO for an Online Design platform company. Analyzed existing content and rewritten and updated articles and created new articles for getting a higher position on search results. The website got a higher position for a number of high search volume keywords. As a result, increased impressions and sign-up rates.
Japanese content marketing – healthcare equipment manufacturer
Content marketing for a manufacturer of healthcare-related research equipment. Website renewal based on SEO analysis and competitor analysis. Continued expansion of the website with detailed product information, how-to articles, product features, blog post, function-specific pages, and content such as images, videos, and instructional videos.
Japanese content marketing – global case law database company
Japanese content marketing and SEO for a start-up company building a global law case database. When the Japanese version of the website was redesigned, I revised the title, description, URL, site structure, Alt tags, and added Japanese content to each page. Once the new website was stable, we added guest posts from industry experts on a regular basis to attract a wide range of visitors from relevant keywords related to the industry.
Japanese Content Marketing – Global Software Company
Japanese content marketing for a global software company. Started with keyword research and optimized the current Japanese website content with keywords with high search volume. Then, based on the results of the keyword research, increased the web content in order of keywords with high search volume and high conversions, creating Japanese content for approximately 80 web pages in 4 months. The project is still ongoing and impressions continue to increase.
Japanese copywriting – scuba diving new product
New product copywriting for a US scuba diving brand. Japanese copywriting and proofreading for sales presentation materials, campaign website, product introducing video, quick use guide, user manual, size charts, and comparison tables for a new product launch.
Clients
I have worked with more than 100 companies and I have completed more than 300 projects.
My service
Japanese content marketing
Contents SEO for the Japanese audience
Localize English content to Japanese with SEO
FAQ for Japanese SEO
Google is the most used search engine in Japan.
Japan’s search engine market share is below.
PC：
Google 72.3％
Bing 16.8％
Yahoo！ 9.86％
source:
https://gs.statcounter.com/search-engine-market-share/desktop/japan/
Mobile：
Google：80.7％
Yahoo!：17.5%
source:
https://gs.statcounter.com/search-engine-market-share/mobile/japan
However, AI is gaining momentum in Japan and this share may change in the future.
Yahoo is a local search engine in Japan, but Yahoo actually uses Google’s search algorithm. Therefore, there is not much difference in rankings between Google and Yahoo.
Yahoo has been using Google’s search algorithm since 2010, so there is no difference in ranking from Google.
source:
https://japan.googleblog.com/2010/07/yahoo-japan.html
It may differ depending on the timing of the search. Also, Yahoo ads and Yahoo’s own services are displayed in organic search results, so they look different.
For SEO in Japan, you only need to care about Google.
What a company that is not yet engaged in SEO should do first depends on the SEO level of its current website.
For example, if you do not have a website, you need to start by creating one. If you have a website but only about 10 pages, you need to create new pages and content to increase impressions. If you already have dozens to hundreds of pages of content on your website, but you are losing rankings to the competition for the keywords you are targeting, you should conduct keyword research to see if your target keywords are appropriate, optimize your pages based on each target keyword, embed keywords, and check for SEO competition. After checking the page content, rewrites and additions to the page content will be necessary.
As with any service, not just SEO, hiring a professional can drastically reduce the speed of the process. The work time is the same, and in the case of SEO, the speed at which results are achieved can be greatly reduced compared to doing it on your own.
The reason for this is that SEO companies and freelancers specialize in SEO and support SEO for various sizes and types of businesses, so they have by far the most accumulated know-how. Of course, they have not only successful cases, but also many unsuccessful cases. Failed cases can be improved, and successful cases can be horizontally deployed on various websites to check the results, thus reducing the probability of SEO failure.
On the other hand, there are of course advantages to doing SEO on your own, such as no new budget, the ability to accumulate know-how in-house, and no need to manage SEO agencies or freelancers. Although the opposite of these advantages, it still takes time to accumulate know-how because various PDCA cycles must be performed before success is achieved. In addition, SEO often takes a long time to produce tangible results, and it is often difficult to gain recognition within the company. Although there is no external budget, someone in the company will of course spend time working on SEO, and if the results do not produce the desired results, the budget for continued SEO will decrease.
It is necessary to consider the advantages and disadvantages of hiring a professional SEO agency or firm.
The quickest way to find out your SEO competition is to search for your target keyword on Google. The website that appears at the top of the organic search results for that keyword is the best competitor, so take a closer look at that web page.
What keywords are attracting visitors, what are the title, description, and H1, what kind of text, images, videos, and other content is on the page, how much volume is on the page, how often is it updated, and how many internal and external links are there, etc. Once I have completed each of these checkpoints, I will fill in the gaps between the client’s website and the competitor’s website. If I find that the client’s website does not have enough content, I will increase the content, and if I find that the client’s website does not have enough internal links, I will increase the internal links.
After that, I will monitor the target keywords for several months to see if they are improving in search rankings. I will continue to monitor your site so that you can achieve the number one position. If the clients’ websites are still not ranked #1 after a few months, it means that something is still missing, and I will continue to work on finding it and closing the gap.
When conducting keyword research, you need to find out the search volume of your target keywords. Search volume is a very basic number for SEO. There are some free ways to find out, but since it is a very important indicator, I recommend using a paid tool.
I mainly use Google Keyword Planner. You cannot apply for the tool by itself, and you need to be running a paid campaign with Google Ads. I use many keyword tools in combination, but Google Keyword Planner is the most accurate and the fastest to reflect the search volume of new keywords.
SEMrush, Ahrefs, MOZ, Keywordtool.io, Mangools, and Dragon Metrics are also commonly used by companies.
Also, when using keyword tools, it is important to compare them with the same keyword tool. Especially in the case of Japanese, search volume often differs greatly depending on the keyword tool. The presence or absence of spaces often changes the value by several thousand units, and search volume fluctuates considerably for keywords that mix katakana, alphabets, kanji, and other characters.
Also, for some keywords, it is not possible to check the search volume. For example, keywords related to medical care often do not show up on keyword tools. If search volume for a well-known keyword does not appear, it is possible that the search volume is not disclosed for some reason.
Basically, there is nothing we can do about individual Google algorithm updates. If the ranking is temporarily lowered due to the algorithm, the ranking will return if the website content is good for users, and if not, it means that the website content is inferior to the competition.
Continuous SEO improvement is necessary to recover/improve rankings. If we can consistently provide high-quality and useful content for users, we will be able to get steady traffic even with future Google algorithm updates.