Japanese Content Marketing
Japanese content marketing and SEO for a global case law database company
Japanese content marketing and SEO
Japanese content marketing and SEO for a start-up company building a global law case database. When the Japanese version of the website was redesigned, I revised the title, description, URL, site structure, Alt tags, and added Japanese content to each page. Once the new website was stable, we added guest posts from industry experts on a regular basis to attract a wide range of visitors from relevant keywords related to the industry.
The website continued to increase in visitors from search engines; organic traffic increased 10 times in 2.5 years. The number of inquiries that lead to conversions, downloads of documents, and new users also increased.
Number of inquiries
Number of materials downloaded