Japanese Keyword Research
Keyword Research – For High Brand Fashion
Keyword Research – Work Details
Japanese Keyword Research
Keyword Research – Details
I picked up keyword candidates for each product category for use in the page structure, meta, H1, etc. when renewing the Japanese website of a global high-brand fashion company. After picking up new keyword candidates, I sorted the keywords by product category and cluster and researched the search volume of the keywords.
Back translate the keywords into English and create a keyword report for each product category.
The keyword reports are then used for website development.
Keyword Research – Results
In the new keyword research phase, I researched over 20,000 keywords. I then selected approximately 5,200 keywords that had search volume and matched the brand.
The keyword report was created by picking up “brand-related keywords” and candidate keywords for each product category. The product categories were sorted into 6 categories, and 10 to 30 subcategories of keywords were created within each product category.