Japanese Keyword Research
Keyword Research – For High Brand Fashion
![Yokohama-Design-Bureau Keyword Research - For High Brand Fashion](https://en.design-bureau.yokohama/wp-content/uploads/2019/06/Yokohama-Design-Bureau-favicon32x32.png)
![keyword-research-high-brand-fasion Japanese Keyword Research High Brand Fashion](https://en.design-bureau.yokohama/wp-content/uploads/2021/11/keyword-research-high-brand-fasion.jpg)
Keyword Research – Work Details
![Yokohama-Design-Bureau Keyword Research - Work Details](https://en.design-bureau.yokohama/wp-content/uploads/2019/06/Yokohama-Design-Bureau-favicon32x32.png)
Japanese Keyword Research
Keyword Research – Details
![favicon-white-32×32 Keyword Research - Details](https://en.design-bureau.yokohama/wp-content/uploads/2020/07/favicon-white-32x32-1.png)
I picked up keyword candidates for each product category for use in the page structure, meta, H1, etc. when renewing the Japanese website of a global high-brand fashion company. After picking up new keyword candidates, I sorted the keywords by product category and cluster and researched the search volume of the keywords.
Back translate the keywords into English and create a keyword report for each product category.
The keyword reports are then used for website development.
Keyword Research – Results
![Yokohama-Design-Bureau Keyword Research - Details](https://en.design-bureau.yokohama/wp-content/uploads/2019/06/Yokohama-Design-Bureau-favicon32x32.png)
In the new keyword research phase, I researched over 20,000 keywords. I then selected approximately 5,200 keywords that had search volume and matched the brand.
The keyword report was created by picking up “brand-related keywords” and candidate keywords for each product category. The product categories were sorted into 6 categories, and 10 to 30 subcategories of keywords were created within each product category.