The first step to making a website interesting/visually appealing for your clients or visitors is the colors you design with. It’s what first catches your eye as you click on a site. It’s exactly the same thing that makes you pause when flipping through your Facebook feed. Color definitely catches the eye and provides an instant layer of communication for our brain to link ideas. Even before the conscious mind starts to think anything, the unconscious mind gets if something is interesting or not. Purely based on colors. Our brains are sense-making machines. But the subconscious communicates in impressions; it intuits whole realities that your mind has to break down later. That’s the world of color.

User-friendly

A great website is intuitive and usable to everyone. It’s taken us a decade or so, but most websites now have sifted out what works and what doesn’t, and here are your general areas for great usability:

• It immediately communicates your purpose, with clarity and an inviting tone.
• There should be a simple, clear menu that organizes the pages of the site, with the most important first. 

• It should also have a ‘help desk’ feature, either with a contact page, or contact details in the header and footer, or a live chat so that people can get help.
• It is a must to have enough information to help your visitor understand how things help them.
• There should be a layout focused on ease of use, and ease of reading.

Voice to your visitors

 If you want to produce loyal visitors to your site, you need to give them the ability to express their views and opinions. One way to do this is through comment sections. If you post blog articles, allowing comments can help make your site much livelier. People may spend more time on your site simply to read through all the comments in addition to the content you post. A forum or message board is another excellent way to build a community on your website.

Optimized on mobile devices

One way to scare people away from your site is to not optimize it for use on mobile devices. A whopping 80 percent of internet users own a smartphone. Today, most internet usage is done via mobile devices. You need to make sure your website is easy to browse on a smartphone or tablet. If you provide a frustrating mobile experience, on the other hand, your website will suffer as a result.

Improving layouts

Keep in mind that many users are now accessing websites via mobile devices. Almost 80% of internet users own a smartphone and they are spending much time accessing the Internet via their phones, especially as data costs come down and unlimited data is usual.

Keeping that in mind, having a responsive layout becomes even more critical. You must as; does your site look good on both desktop and mobile? It doesn’t necessarily have to look the same. Mobile users could see things without having to zoom in every few seconds and navigate easily throughout the site.