Quality content which is created specifically for your intended use is essential which increases site traffic hence improving your site’s authority and relevance. Fine-tune your web writing skills. If you would question a marketer or business owner what they’d like to have most in the world they’ll undoubtedly tell you more customers. What every so often comes after consumers and customers on a business’ wish list? More traffic to their site. Following is the list of things that might help you make your website popular.
Optimizing your content for search engines: it is still a valuable and worthwhile practice. You might ask if you are making the most of the image alt text. Are you creating internal links to new content? What about Meta descriptions? Optimizing for on-page SEO won’t take much time, and it could help boost your organic traffic.
Following on from the last point, it’s no good optimizing for ‘near me’ search queries if you’re not actually ‘there’. So you need to look for your local SEO.
Optimizing your Google business page: You can do this by optimizing your Google My Business page. Among many other things, you’ll need to make sure you have the following features:
- A long and unique description of your business.
- Choose the right categories.
- Key information on opening times.
- Lots of imagery.
- Regular updates.
- A local phone number and business address.
Using Social media platforms: It’s not enough to produce great content and hope that people find it – you have to be proactive. One great way to increase traffic to your website can be achieved using social media channels to promote your content. You can opt for Instagram, Twitter, Facebook, etc. to promote your business websites.
Optimized voice search: Google has worked hard to improve its search engine so it can better understand superlatives, ordered items, points in time and complex combinations. The key to optimizing for voice search, therefore, is to provide content for more direct questions. The words that are spoken in a far more natural language than the one we normally use in daily life when typing into a search engine, where keywords are dominant.
Get your website into top stories using AMP: Getting your site into Google News has always been a sure-fire way to drive short-term traffic to your content. It’s not great for evergreen appeal, but if you can be hot off the presses with good quality news stories than it can also be great for other sites linking to you as a source. Top Stories is the mobile equivalent of the desktop which is located in the News section, and right now this section is filling up with Accelerated Mobile Pages (AMP). AMP is Google’s open-source program that allows webmasters the ability to create super-quick, stripped-down, instantly loading versions of web-pages for mobile users.